This Isn’t A False Alarm, The Weeknd Is Launching A Pop-Up Store In Melbourne This Weekend


That’s right, this isn’t a false alarm (see what we did there) earlier this morning we got news that The Weeknd is launching a bunch of pop-up stores worldwide and once again Australia is lucky enough to get in on the action with Melbourne announced as a location.

Melbourne’s location has been revealed as Melbourne Central Shopping Centre, with Tokyo, Berlin and Toronto also getting stores.


The Weeknd’s pop-up stores are marking the forthcoming release of his next album Starboy which is due to drop conveniently the same day November 25th. To get a preview of what you might be snapping up merch wise, here is a link of The Weeknd’s merchandise range.

If the success and craziness of pop-ups in 2016 has taught us anything (cc: Kanye’s Pablo Pop-Ups) it’s that you better get your shit together and head down early.



About Harrison Kefford

I live in the depths of SoundCloud, hunting for new music/artists to glorify. When i'm not there, i am more then likely contemplating the universe or feeding my love for home decor. Talk Grimes to me, and maybe we can be friends. If something catches my eye, it will appear here.