Unfortunately we are not all born with musical talent. While some may claim their voice sounds like Mariah (thanks Mum) and their beat-matching or guitar riffs rival that of the Coachella main stage – others, like myself are tragically musically challenged. And now, with the government breathing down our neck to apply for 40+ jobs a month and weekly Centrelink payments looking to be something of the past, those who live and die for the music industry yet (to put it bluntly) suck at playing music need that little bit of inspiration to keep themselves in the industry. Do not fret! Here are some non-musical alternatives which will sure to keep you off the dole for a few months.
We all want to tell our friends “I’m with the band” and here is your perfect non-musical solution, The Manager. Whether it is a DJ, a band, a pop-star or an unknown indie gem, the artist manager is in charge of all things business. Very often the artists are all good and well at the creative music making, but utterly hopeless at getting themselves to gigs, promoting their awesome music, booking live gigs and negotiating all the deals, aka. the money. The Manager represents the talent, tours with the talent and practically is the talent, minus the rehab stints.
If you like late nights and live music, and are a keen bean for social media and getting your mates into to the hottest clubs in town, then The Promoter or press agent is your set career path. You could even put on shows yourself! All you have to do is start by promoting a regular “gig night” at your favourite venue, or when bands or DJs tour through your area, and generate as much hype as possible. The key to success? Find the missing link in your area, the gap in music genre that desperately needs to be filled and make it yours! Scout for young local talent, cool venues and make sure you network your way to success. If networking is your jam, a promoter is persuasive, optimistic, persistent and loves chatting to people and listening to good music. Just aim to meet as many people in the industry as possible and it will pan out for the best in the long run.
The Radio Host
Some our biggest names in music have sprouted from behind the microphones of radio. Pete Tong for BBC Radio 1 in the UK, and even home-grown hero Nina Las Vegas have now become the welcoming voice of partying in our nation. Do you like to talk? Do you like music? Do you have a unique seductive voice? It seems like this is the dream job for you and the perfect way to show your love and devotion to artists new and old. Plus, you don’t have to get dressed up for work!
All musicians need a little, actually they need A LOT of help getting there name out. If you are as passionate about their music as the artist is, than this is the job for you. The publicist role involves doing everything and anything you can to get your musician(s) into the media. You want to see them on the front cover of Rolling Stone, blasting on the radio, published on websites like the interns and draping off the should of gorgeous models at the hottest parties in town (if that’s their kinda thing). In a saturated world of technology and social media, your role is now more important than ever – to spread the word and give your artist the extra push they need to succeed.
The Online Journo
Those who can’t do teach. Well, they write at least. Your aim is to spread your in-depth knowledge of music as far and wide, and the message that music is awesome. Set up a blog and you’re pretty much up and running: now you just need to fill it with some words. Write about whatever moves you most. Do you secretly love your little sister’s pop music? Does the newest Kasabian album make you want to throw something at the wall? It doesn’t matter, just try and be creative as possible, your audience will appreciate it. And the added bonus, you can get free tickets to gigs!
The Sound Engineer
You want access all areas, The Sound Engineer will give you that. Those who see themselves to be that little bit techy, a live sound engineer is in charge of setting up all the sound equipment, the running the sound board during the show in a club or a concert hall, sound checks included. Imagine handing the microphone to your favourite artists! Hot tip: if you want to be a sound engineer, consider some vocational training, or hang out with some other sound engineers to learn or the tech aspects.
The Cover Art Designer
If we all take note of the beauty of SBTRKT’s newest album cover, or any of Caribou’s delightful artwork you may come to realise that music can be that little bit arty. A cover art designer is really simply a graphic designer who happens to focus on music related projects. Very often they dabble in designing posters, merch, t-shirts, you name it! You have the ability to make an iconic piece of art which could stick in the minds of music lovers for life.